How To Repurpose Your Content
Because you shouldn't be reinventing the wheel.
This is how the
creates more than 45 unique types of content from a one hour recording.A few notes: choose only the platforms and formats that appeal to you. We don’t even use all of these things.
There’s a whole list of services we use to assist this process (and I mention what we use where appropriate—links are probably affiliate), but you can do this with your SaaS of choice. We do almost no editing, but that’s also completely up to you.
This isn’t a precise order for how we do things, but it’s close.
Schedule recording, with event announcements on your Facebook profile, Facebook page, Facebook group, YouTube channel, and LinkedIn
Raw recording (we currently use Streamyard)
Stream to Facebook
Stream to Instagram
Stream to YouTube
Stream to LinkedIn
Stream to Twitter
Upload to Podium for transcript and other written content
Upload to podcast RSS (we currently use Substack for this)
Podcast RSS should stream to Spotify, Apple, and YouTube at a minimum
Upload to website as post. Add audio, video, and transcript. Optimize for longform SEO keywords.
Add to RSS feed (yes, people still use these)
Send newsletter
Share on relevant message boards, Discord servers, subreddits, Facebook groups, wherever you have an audience
Upload with show notes to YouTube (if you do this right, you’ll have three listings for the same content on YouTube—that’s because YouTube searches live, podcasts, shorts, and standard video content with different algorithms. Thus, you should be in all of those places, optimized for each location).
Split recording into 10-15 minute segments, and upload those separately as well (roughly 3-5 segments—link back to full length video)
Create shortform video snippets of less than 60 seconds (we average 5 good ones per hour—there are dozens of tools for this, and I don’t love any of them)
Upload as YT Short x5
Repurpose recipe to Facebook page x5
Repurpose recipe to Instagram reel x5
Repurpose recipe to LinkedIn x5
Repurpose recipe to Twitter x5
Repurpose recipe to TikTok x5
Repurpose recipe to Pinterest x5 (plus, schedule repins)
Repurpose to Facebook profile x5 (publish manually or preschedule using native scheduler)
Create shortform video snippets in the 3-5 minute range (we get about 3 of these per hour)
Upload to FB profile and page x3
Repurpose recipe to Instagram reel x3
Repurpose recipe to LinkedIn x3
Repurpose recipe to Twitter x3
Repurpose recipe to TikTok x3
Repurpose recipe to Pinterest x3 (plus, schedule repins)
Create quote graphics from written snippets and Canva templates (we average 5)
Upload to Facebook profile + Instagram as posts x5
Repurpose recipe to Facebook page x5
Repurpose recipe to Instagram page x5
Create quote Pinterest pins x5 (schedule repins)
Create carousel from written snippets and template
Upload carousel to Instagram (post + story)
Upload carousel to Facebook page (post + story)
Upload carousel to Facebook profile
Upload carousel to LinkedIn
Audit for best-performing content. Reschedule the pieces that did best to repeat in 3, 6, 9, 12 months, and then at least once per year after that.
Add to course outline
Create book chapter(s)
Over the next few months, I’ll be demonstrating exactly how to do this with short, pithy tutorial videos.
However, implementation is key to making all of this work.
That’s why the NMN offers so many ways to help you do exactly that.
Want us to do it for you? Podcast to Publish still has a few more openings for the summer cohort. Learn more here.
Have a bunch of content already? Then you might want to take a look at Content Multipliers. It’s all of our best practices, standard operating procedures, and tools for all 45 of these types of content.
The internet is full of a lot of shitty content right now.
But you DON’T have to add more to the noise.
You can do something better.
You can multiply your existing content.